Search Engine Optimization as an element of findability

SEOed as an element of findability

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Basics:

Search Engine Optimization using keywords and linking attracts spiders and boosts rankings on search engine results pages.

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Techniques have become highly-developed for optimizing content to meet search engine PageRank criteria. Search engine optimization (SEO) is formed around the value of page rankings. The definition given by the specialists at a leader in the field for business websites, SEOmoz.org, is: "SEO is the active practice of optimizing a Web site by improving internal and external aspects in order to increase the traffic the site receives from search engines." The optimizing does things to a Web page that entice robot software spiders to crawl through the page and then to report in ways that boost the page's rank on their home search engine results pages.
From Findability Is Moving Education to the Net.

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